DATE: Sunday, December 1, 2013
FROM: The Boca Deb
TO: The South Florida Sun-Sentinel
RE: Today's "Inside Employment" Section
Dear Art & Design Department:
I've been a subscriber to your print edition seven days a week since July 1995. I watched The Sun-Sentinel go from a bulky black and white behemoth that got ink everywhere, to a pretty little colorfied thing that wouldn't offend even the most sensitive southern sensibilities. Normally, that's a good thing except when your graphic artists try a little too hard to liven things up.
The hot pink, red, and orange on the front page of today's "Inside Employment" section goes way too far. What the HELL were you thinking (or not) when you approved those colors for publication? The clashing effect is enough to give a non-epileptic grand mal seizures! Yes, I know it looks pretty, but newspaper readers don't want pretty. We want news -- or in this case employment ads -- to get to the point. Pretty won't get those two women in the cover photo the full time jobs they want, and it sure as hell won't get them taken seriously enough to even be considered.
Your plebeians should remember that they are designing the Employment Section, not the Lifestyle Section where such obnoxiously bright colors would be called for (though that still doesn't change my opinion of hot pink, red, and orange together). If you keep this up, I'll have no alternative but to bill you for my emergency drugstore visit this morning.
Now I need to look for a job. Pass the blue-blockers. And a bromide.
